I watched Channel 2′s news the other night. Joe Moore did it again. He called the University of Hawaii’s football team the, ‘Rainbow Warriors.’
Joe knows what he did was wrong. The name was changed to the ‘Warriors’ years ago. Joe knows that but doesn’t care.
Does it matter? After all, how many of us still refer to the team as the ‘Bows’, or the ‘Rainbows?’
It matters not so much that Hawaii’s most popular sports personality and news reader gets it wrong. He should know better. He does. But by all accounts, Joe doesn’t care. What Joe wants, Joe gets. The only opinion that matters is Joe’s opinion.
Local boy Joe Moore’s rise in Honolulu television history is well known and documented. Over the past two decades Moore has become Hawaii’s most popular news reader and the principal personality of KHON’s television news.
But isn’t Joe the station’s news anchor? Hardly. Just ask the talented and experienced broadcast journalists at KITV or KGMB. Both stations have put together better quality, more professionally produced local news broadcasts than KHON, but only recently have begun to reap the rewards.
Joe Moore’s ratings at KHON are falling.
The end of an era is near. Granted, Joe commands an audience of avid watchers and supporters, though the numbers are dwindling as generations and habits change. Look at the differences between KHON’s one man show, and the team efforts to provide news, weather, and sports at KITV, KGMB, and to a lesser extent, KHNL. The team gets the job done.
At KHON, Joe Moore is the team. Soon, he will be a second place team of one. It’s all down hill from there.
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