My digital video recorder has devastated my appreciation for television commercials. Sure, commercials can be entertaining, sometimes more so than the programs which they sponsor.
Regardless of the entertainment value, a commercial is there for a single purpose. To separate my money from me. There’s no shortage of attempts, either, whether on televison and radio, or in newspapers and magazines.
Attempts to segregate me from my money continues unabated online, even among local web sites. Hawaii Reporter looks positively prosperous with advertising on every page. Appearances can be deceiving.
One glance at the home page brings back a healthy list of advertisers. MacMouse encouraged Mac nuts to unite. I wonder if it has anything to do with the Macadamia nut rebellion.
You can always tell when the economy softens. Local hotels and resorts advertise their kama’aina rates. When their rooms are full they ignore local folks.
I saw online ads for a florist, a local lawyer, and one for the Winners’ Camp for the Hawaii Leadership Academy. Where’s the ad for Losers’ Camp? They need it more than winners.
In true television style, the local stations devote most of the web site real estate to promoting themselves. Why not? The stations have pretty faces to promote. Except for Guy Hagi and Rob DeMello. And Robert Kekaula and Joe Moore.
K5 The Home Team has an online ad which promotes Jason Tang, Stephanie Lum, and Sharie Shima as the Early Evening News For Commuters at 6:30. That sounds informative, and Stephanie’s certainly a visual dish, but the news they advertise isn’t for commuters. If you’re at home watching Stephanie’s pearly white grin, then you’re no longer commuting, thus not a commuter.
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